Mobile Commerce, a simple phrase the encompasses so many possibilities- mobile ticketing, mobile coupons, mobile loyalty cards, content purchase and delivery,mobile banking, mobile StoreFront, mobile purchase and the holy grail of Mobile Commerce, the Mobile Wallet.
An infographic, The Mobile Commerce Ecosystem, by Pymnts.com breaks down mobile commerce into seven ecosystems to show current impact and potential. Pymnts.com also comments on the ongoing challenges of a successful mobile wallet.
If you accept that this concept and illustrating infographics defines mobile commerce,
now you can perhaps more fully understand why devising a wallet to enable all or
most of these functions is so challenging. Our view is that what differentiates
a mobile wallet from a mobile payments app is
that a wallet enables, in large measure, this bundle of activities that these seven
different ecosystems support today individually.